About Us
Marketing
Coaching
The S.U.C.C.E.S.S. Formula©
Seminars
Marketing
"Businesses need to imagine their futures the way good novelists imagine their stories."
Rolf Jensen, Director
Copenhagen Institute for Future Studies
Dream Society: How the Coming Shift
from Information to Imagination
Will Transform Your Business
Why should a business communicate?
As every company now has access to the same technology and the same raw materials, products and services have become so similar that it is very hard to see a competitive edge. Rolf Jensen has long been a shrewd observer of trends and he advises that "it is the story behind the product that will provide the competitive edge. The company with the best story wins; consumers will pay for the story that sparks the imagination."
Not only is he correct, but when you add the media to the mix as the machine that translates the story to the public, then you can see why it's no wonder that nowadays companies fight it out in the press, with the outcome of their battles translating directly to the trade floor.
What we offer:
We can run a Communications audit including a SWOT analysis and advice on how to maximise the effect of media monitoring agencies.
We can help with the development of effective Marketing Plans, including Product Development, PR, Advertising and Internal Communications
We're pretty zany and can offer Creative Advertising Concepts for Broadcast and Print Media
Training
Media Interview Techniques
- Interview skills for broadcast and print media
Developing Key Messages
- Establishing the company story
- Identifying Key Messages
- How to integrate the story in company communications
- The role of the employee as storyteller
Managing crisis
- Defining a crisis
- Prevention is better than cure
- Identifying potential flash points
- Managing through a storm
Writing Services
Life Skills Ireland offers copy-writing facilities for the following:
- Creative Campaigns
- Direct Marketing
- Corporate Brochures
- Online Communications